This one is a classic head shot influnced by John Romita Sr. In my opinion this is the way Spideys' eyelets should ALWAYS look.
I've always liked using this font from the old Letraset design book. It's called "Buster" and it has a great dramatic look that goes great super-hero designs.
I'm also working some other designs for other Marvel Heroes whose 50 Anniversay is this year.